.Provide clear and sufficient information so consumers can make an informed choice
.Take reasonable steps to ensure the consumer's choice is informed and intentional (avoid mistakes and misunderstanding)
.Publish privacy statement and protect personal information
Use secure e-commerce transaction system with fair, timely and affordable methods to resolve transaction problems
.Never use spam marketing through email or Internet
Offer third party references about safe use of e-commerce
.Display company logo and information in prominent places (especially company address and contact information)
.Exhibit terms and conditions (guarantee, currency used etc) clearly (do not use unreadable font size and large legal document)
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