.Know your online merchants well through objective third party information and references.
.Shop through reputable third party online shopping sites which select and filter to list only reputable merchants.
.Familiarize with merchants' purchasing processes (beware of any process change when move from site to site).
.Only deal with merchants who use secure transaction system involving credit card.
.Be careful with international sites since the laws governing them are very different (trust third party site which has done the filtering and selection).
.Always check terms and conditions (guarantee, currency used and refund policy) carefully before committing purchase.
.Read about merchants and check their quality and/or security certificates if relevant.
.Review third party offered information about merchants, products and comparisons to establish confidence.
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