Monday, August 24, 2009

Value of Third Party Online Shopping Site

.Objective presentation of multiple stores even with competitive products.
.Can offer unbiased opinions about individual store and/or product with the purpose of establishing shopper confidence.
.Can remove undesirable merchants and/or products easily to maintain quality of shopping site.
.Shoppers feel free to offer comments and feedback about their shopping experiences.
.Can publish critical review papers about certain products and/or merchant (the larger the site the more freedom to do so).

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